STL Design Week Poster

September 12, 2012


Early this year I started working with the board of STL Design Week (Sept 24-30). It has been super fun hanging out at DK studio as the rest of the committee goes through the madness of coordinating a whole week of events this September.

There was a couple of challenges for this poster. Basically because is an “event of events”, each of them with their own theme, crowd, approach. So, I decided to come up with a character announcing what was coming up, rather than an specific abstract metaphor (which was a really hard thing to do for such an abstract concept as Design). The whole point of a week of Design related events is to inspire and engage our creative community, while reaching out the “design enthusiasts”. I knew from the beginning that I wanted to represent the city of St. Louis somehow, but I needed something bold for the graphic punch.

I started thinking in the landscape of a city, and drew some wind vanes coming out of the roofs. Each wind vane would represent each event; and a big colorful one will carry on the composition, leaving some room for the arch to show up a little bit. Wind vanes comes in all sort of shapes, so it wouldn’t be difficult to illustrate little icons according to the nature of each event.

Wind vanes indicates direction. When the wind blows, all the wind vanes in a City are aligned pointing out in the same direction. I liked that idea of different entities “aligned” towards a common purpose.  I started to think in Design as a way to “align” things. Then the wind vane rooster came up as an universal icon for excitement,  brand new days, energy,  awakening… A colorful wake up call that makes you smile


St. Louis Filmmakers Showcase

June 28, 2012

Sticker for AIGA Leadership Retreat

April 12, 2012

Sticker for AIGA Leadership Retreat

I’ve had this idea for years now, of having a STL Happy Face mark with the Arch up side down. The opportunity came for this year AIGA Leadership Retreat in Salt Lake City. For the opening reception, AIGA is partnering with MOO to ask chapters to design a sticker to represent themselves and share with other attendees. Each attendee will receive a sticker book with 90 stickers of the same design. During the icebreaker event, each individual will also receive a card with criteria in which to find specific chapters and obtain their stickers. Fun stuff…

The Tempest Ball 2012

February 15, 2012

The Tempest Ball 2012

Here is the poster for the The Tempest Ball 2012, Shakespeare Festival St. Louis Fund raising event. Here is part of the press release:

Gather and mingle with mortals and dreamers for an evening of dinner, drinks, and artful presentations. The festivities take place on Saturday, September 15, 2012 at The Pageant located in the Delmar Loop.

William Shakespeare created over 2,000 everyday words such as bedroom, gossip, lustrous, rant, hot-blooded, and cold-hearted. For one special night, his words will come alive and shape an evening of whimsy and infinite possibility. Pay tribute to the Bard while immersing yourself in the wondrous banter, intoxicating lyrics, and limber locutions.

Over the past eleven years, SFSTL has brought more than 500,000 people together in Forest Park to experience the magic and majesty of Shakespeare’s works. The year-round education programs have served over 200,000 students in the bi-state region.

Havana. Poster, book & cigar

November 22, 2011

© Havana.Carlos Zamora Design & Illustration

Havana featured at The Egotist St. Louis

November 22, 2011

I’m happy to see Havana has captured the attention of  The Egotist. A nice and respected source of inspiration for the local creative industry. Thanks guys.

Green Ways to Wellness Campaign

October 10, 2011

© Carlos Zamora

© Carlos Zamora

© Carlos Zamora

© Carlos Zamora

Green Ways to Wellness is a Great Rivers Gateway’ initiative to promote healthy choices an encourage people to use the system of trails in St. Louis.  You can see the posters at the BJC campus, Metro Stations and bus shelters. Have fun with them.

Lafayette Square Summer Poster

July 10, 2011

Summer Poster

People make places. Welcoming characters depicting the warm hearted essence of this neighborhood are the central theme of the Lafayette Square Poster Series. The wit, quirkiness, and slightly strange nature of its inhabitants are captured in this 18 x 24 poster inviting you to come and play.

Summer in here has a whimsical melody. Free concerts and movies orchestrated by the Arts Council of Lafayette Square make of the Park the perfect destination in Saint Louis. This poster celebrates the golden days of summer in Lafayette Square. Come over next Saturday and do not forget your dancing shoes.